[reported by South American overseas Chinese News Network on August 19]

A study recently released by cupomvalido, a Brazilian discount platform, shows that Brazilians can rank among the top in the world in terms of clothing consumption. Among the 195 countries or regions in the world analyzed, Brazilian clothing and accessories consumption ranked ninth. Considering only emerging countries, Brazil rose to fourth place, second only to Russia, India and China.

Brazil's "ecommercebrasil" website reported on August 18 that according to the survey, s ã o Paulo is the state with the highest consumption in the national clothing and accessories market, which is almost three times that of the second place. One of the main reasons for this difference is that Sao Paulo is the most populous state in the country, and the number of permanent residents accounts for about 22% of the total population of Brazil. Minas Gerais and Janeiro ficam rank second and third with 10% and 7% respectively.

By income, income groups B and C (middle and high-income groups with monthly income between 3085 and 5642 reais) spend the most on clothing, accounting for 31% and 21% of total household expenditure respectively. Brazilians with incomes between R $720 and R $3085 (Level D low-income people) account for 16%, ranking third.

In terms of consumption patterns, despite the recent sharp growth in the online shopping market, most Brazilians still prefer to buy clothes in physical stores. According to statistics, 79% of the respondents prefer physical store shopping, 17% prefer online shopping, and 3% buy through direct sales.

The research report shows that one of the main problems Brazilians face when buying clothes online is that the size and number are not standardized. In this regard, online stores have adopted a free exchange policy to minimize the impact of this problem.

The report also shows that Brazilians are very price sensitive when choosing stores. Low price is the first consideration for consumers to choose a particular store, with 38% of respondents holding the same view. Then there is the diversity of product types and product quality. Finally, Brazilians will also consider after-sales service and discounts when choosing stores.